These top 4 ways to propel SMB sales revenue growth have worked consistently for our clients over the years, and it makes good sense (at least to me) that this line of thought should be a part of your sales arsenal. Strong pipeline management is necessary to keep the sales flow intact and consistent. The roller-coaster ride of rising and lagging can wreak havoc on small business, especially one with low margins and overhead.
Understand your marketing mathematics. Know what it costs to close a lead from the first contact until contract signing. Your cost per client, combined with cost per lead, cost per prospect, client lifetime value, and how long it takes to go from suspect to prospect, to lead, to a client. With these numbers, it can tell you how many leads are needed to reach sales forecasts, how much it will cost, where any deficiencies might be hiding, and the touch points to improve upon.
For more information about how to propel SMB sales revenue growth and how you can improve your sales cycle, reach out, and we’ll have a free consultation.
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If you are generating qualified leads but conversion is down, you’re in trouble. The top 4 ways I’ve uncovered seem to work well for me, and they might for you as well. These suggestions work best when the products or services are multi-stage sales processes, not a one-and-done process. These will work for any business person that offers human to human interaction on a routine basis selling high-ticket products/services.