There is much to consider (re-consider?) when mastering the B2B customer journey, especially in companies with established sales development processes. Why? Because, when sales and marketing departments are mal-aligned and at cross-purpose, things go awry in a hurry.
What Exactly is a Digital Sales Consultant? This is a question that often comes up in discussion when I’m speaking with prospective clients.
The field of sales management is quite a bit different than it appears to have been in decades past. Declining revenues does not immediately mean that the product is no longer fit for the market, it probably means that sales management is measuring the wrong things.